Google officially launched a new web authoring tool called Knol on Jul 23. Google Knol is free and opened to everyone. It is a content sharing network where you can write and publish articles in most of the topics. Each article page or content page you created is called a Knol.
Publishing a Knol is quite similar to publishing a blog post except the tone is more formal. You can insert related picture or image to your Knol and once your Knol created, readers are allowed to comment and rate your article in the Knol.
What Benefits You'll Gain from Publishing Google Knols?
AdSense Ads is Allowed in Knols
Google said that the authors can choose to include AdSense ads in all their Knols. So, each of your Knols that attract traffic may earn you some AdSense ad revenue. But, if you are actively creating Knols that share useful content, it is possible to earn a nice AdSense income every month as you will have more Knols gaining traffic.
Get Free Google Traffic
The Google knol homepage http://knol.google.com gained thousands of quality backlinks in less than a week. It is expected that it will gain decent of backlinks just like the other two content sharing networks, Hubpages and Squidoo. Because of the huge amount of backlinks Hubpages and Squidoo have gained, they are now getting million of visitors from search engines like Google and Yahoo every month (I believe most are from Google).
This will happen to Google Knol as well. Google Knol will soon gain huge amount of backlinks and many of the Knols created by different authors will start ranking high on Google search engine and enjoy free Google traffic. Those who manage to get their knols ranked on a competitive keyword will receive steady traffic. They can include links in their Knols to direct these Google traffic to their website or blog or choose to monetize their Knols with AdSense ads so that these Google traffic can be converted into AdSense revenue.
Google Knol has their own content policy and term of service. You should read and understand them before creating a Knol to publishing your content. Google doesn’t allow spamming, any Knol that against their policy will be deleted.