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100 Important Tips for Google Adsense


Webmasters everywhere can participate in Google AdSense programme where Google will serve advertisements on the webmasters’ sites in exchange for some payment. If you are a webmaster and have not put AdSense, consider to do so.
1. AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor.
2. Impression count is basically referring to your traffic. It means the number of times AdSense block is displayed.
3. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.
4. Cost-per-click (CPC) is the earning you get per click. While traditionally it refers to the amount advertisers pay for each click, it can also mean the amount publishers get for each click.
5. Smart-pricing is AdSense method to determine how valuable clicks from your site is worth. If clicks on your site doesn’t provide good value to advertisers, e.g. from visitors’ geo-location that seldom translate to sales, you will only get a fraction of the supposed CPC.
6. Apply for AdSense account via blogger.com for faster approval.
7. Once you get your AdSense publisher code, you can put it any of your websites without requiring further approval.
8. Read and reread Google AdSense Program Policies and Terms and Conditions.
9. Don’t click on your own ads, or ask people to click, even if you are using proxies.
10. Don’t use click-bots.
11. Don’t encourage your visitors to click on ads. The only acceptable text is “Sponsored Links” and “Advertisements”.
12. Don’t put competitor contextual ads on the same page as your AdSense, for example: Yahoo Publisher Network, Clicksor. Non-contextual ads are ok.
13. Don’t put your ads on objectionable material, e.g. adult sites, gambling sites, mp3, etc.
14. Basically, don’t cheat AdSense. Google will catch you, sooner or later.
15. Viewing your on website will not get you banned. Just make sure you don’t click on the ads.
16. However, repeatedly reload your page to jack up page impressions can get you banned.
17. When in doubt don’t hesitate to contact the AdSense team. They are very helpful.
18. Choose a high paying niche without too much competition.
19. You can try highest paying keywords from cwire.org, but know before-hand that you’ll face very fierce competitions.
20. Use Overture Bid Tool and Search Engine Keyword Tool to find suitable keyword.

21. Consider signing-up for AdWords and create a mini campaign. It can help you to understand the working of AdSense.
22. Put your targeted-keyword on Page Title.
23. Repeat the keywords in your content.
24. Learn HTML.
25. Put emphasis around your keywords by using HTML tags.
26. Get domain name that contains your targeted keyword.
27. Submit your website to directories for inclusion, e.g. dmoz.org, yahoo directories
28. Submit your URL to search engines for crawling.
29. Create and submit your sitemaps to Google Sitemap (sitemap.xml) and Yahoo (urllist.txt)
30. Google is not the only search engine. Optimize for different engines as well. You are very likely to face less competition than in Google.
31. Invest for original fresh content. Write or pay for contents regularly.
32. Use copyscape.com to find content theft. You invest for your content. Don’t let it be taken by unscrupulous webmasters.
33. Article marketing is one of the best way to deliver traffic to your site. Write and submit articles to article-submission sites. Include short summary and hyperlinks to your website in the author information box.
34. Don’t use objectionable methods to draw visitors to your site; buying traffics, spyware, hidden-texts, page cloaking etc will get your AdSense account terminated.
35. New visitors have higher chance to click on the ads than regular visitors, thus higher CTR (click-through rate).
36. Regular visitors have higher chance to recommend your site to others.
37. Search engines are where most of your new visitors come from. Learn a bit about Search Engine Optimization, or pay people to do it. Doing it yourself will save yourself from troubles created by not-so-honorable SEO (Search Engine Optimizer).
38. Don’t create mirrors. These are sites with different URLs but same contents. It hurts search engine ranking.
39. Its easier to create many websites with low earning than few websites with high earning.
40. Forum generally have high impressions count, but very low CTR.
41. CTR isn’t everything. If your CTR is high but gives low conversion rate for the advertiser site, it will trigger AdSense smart pricing.
42. Follow good design guidelines. Avoid the common design mistakes.
43. Help your visitors by creating easy navigation. You want your visitors to stay for as long as possible.
44. Use Google Analytics to see your website statistics. It can help you optimize your site.
45. Google AdSense Heatmap works. Just above your main content is the best position to put your AdSense block
46. Forum sites have different Forum AdSense Heatmap. Best positions for AdSense for forums are: on the left panel, after the first post, and just below the last post before the footer.
47. Forum is interactive medium. Be sensitive to your visitors concerns.
48. Try 300×250 medium rectangle, 336×280 large rectangle, or 160×600 wide skyscraper ad formats. These are the best performing AdSense ad formats.
49. Choose colors that blend with your content.
50. Wrap the AdSense block around your content.
51. Put images next to or above your AdSense block can help improve your clicks-rate.
Edit: take note, however, to make it clear that the images are not part of the ads. If not sure, consult AdSense support before doing this.
52. Use channels to track the performance of different format, colors, and positions.
53. Opt in for both image ads and text ads. Google will choose better performing ads for you.
54. AdSense have both CPM (cost per thousand impressions) and CPC (cost per click) ads, and will choose the one it thinks can perform better.
55. Both image ads and text ads can be either CPM or CPC.
56. Put link unit ads. They can add to the bottom line.
57. Try Google Search unit. They provide value to your visitor while adding to your bottom line.
58. Put in lots of efforts in creating contents and promoting your website. AdSense is not a get-rich-quick scheme.
59. Clear low-value links from your site. You want your visitors to exit through the ads. Put only links that are really useful for the visitors.
60. Search “AdSense Tips” on Google. Most webmasters continuously try to optimize their AdSense and many are more than willing to share their result.
61. If you blog, Darren has some tips for you.
62. Inside AdSense is official AdSense blog, where you can find latest developments about AdSense.
63. You can get help of other AdSense pulishers at AdSense Help Group.
64. If you are serious about making money from AdSense, get Joel’s AdSense Secrets.
65. Don’t put too many ad blocks on your site. Find out the highest CTR block and remove the others. Few clicks on the 1$ ads are better than many clicks on the 3-cent-ads.
66. Experiment, experiment, and experiment. You can never stop trying for new ad format. Even if you think you can’t improve anymore, one slight change might increase your earning significantly.
67. Remove the “Advertise on this site” from your AdSense block until your site is big enough to attract real advertisers. This will help to clear off many MFA (made-for-adsense) sites. You can disable it from AdSense account setting.
68. Use AdSense Preview Tool to test the ads that will appear on your site. You can click on ads in the AdSense preview tool, as the advertisers are not charged from it.
69. AdSense uses geo-location to deliver advertisement. So, what you see on your site might not be what your visitors see. Use AdSense Preview Tool to view your AdSense advertisement displayed for visitors from other places.
70. Use AdSense Competitive Ads Filter to remove scrapper sites ads. Scrapper sites are sites without real content. They are either link farms, content theft, or meta search engine.
71. Use AdSense Competitive Ads Filter to remove irrelevant ads.
72. AdsBlackList.com have good list of URLs to block. Try it.
73. Try variations of AdSense colors, format, position on different pages to make it more unpredictable for your visitors.
74. Learn some CSS.
75. If you are putting multiple ads block on your website: put most clicked block to appear first in the HTML. Higher position in HTML = higher paying ads. You can do this using CSS.
76. Try to put contents on different subject topics. If it can draw visitors, write more on that topic.
77. If you have dynamic pages, use htaccess rewrite rule to make it appear as static, e.g. http://www.hundredtips.com/100-google-adsense-tips.html instead of http://www.hundredtips.com/?p=6.
78. Validate your site HTML and CSS.
79. Break your long articles to few short articles; this way the users are exposed to the ads for more times.
80. Keep each article focused on one topic.
81. Watch your statistics and pay attention to articles that bring in visitors.
82. Write more articles within the subject that attract visitors.
83. Web-savvy visitors are less inclined to click on ads.
84. Have patience. You need time to build the traffic, and to optimize it.
85. Think long-term. Analise what your visitors need, provide value and good experience to visitors.
86. Consider buying websites. If you do it right, you can get back your investment in a relatively short time.
87. Watch your AdSense earning. Notify AdSense Team if you find anything suspicious. Your competitors might try to sabotage your account, or your well-meaning friend keep on clicking on the ads thinking they are helping you.
88. Use Google AdSense section targeting to help AdSense deliver more relevant ads.
89. Use AdSense Alternate Ads in case if AdSense can’t find any relevant ads.
90. Use rotating color ads. It keeps your visitors from getting AdSense blind.
91. Try other contextual advertising networks too. Yahoo Publisher Network is still in beta and only available in U.S., or you can try Clicksor, Bidvertising, etc. Just make sure you don’t put the on the same page with the AdSense.
92. You can put your clickbank, amazon, or other affiliate links on the same page with AdSense. You can also put other advertising network, so long as it is not contextual ads. Try Chitika, and disable the contextual ads option.
93. If you don’t follow the Terms and Conditions, your AdSense account will be disabled and you’ll get banned for life.
94. If you didn’t do anything wrong and your AdSense account is disabled: write them a polite and professional email, be patient and be persistent. Offer them your server logs to prove your innocence.
95. Spread the links to your website: put it on your email signature, put comment on blogs, participate in your niche forums.
96. Promote your articles in social bookmarking sites: del.icio.us, digg, reddit are good start.
97. Provide �Email a Friend� option to visitors.
98. Familiarize yourself with AdSense earning report. It can help you determine where your money is from, and optimize accordingly.
99. Offer newsletters for visitors. It give you chance to get the visitors back regularly.
100. On AdSense support page, you can find almost every information you need about AdSense.

2 comments:

Editor said...

Great post. Good example of the flypaper effect (http://adecon101.blogspot.com/2008/03/how-to-sem-or-flypaper-effect-for.html) to draw readers from search engines.

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