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How to increase traffic by targeting your main keyword

If article marketing is not done correctly you won’t increase visitors to your web site. Some folks write articles without targeting a specific keyword or keyword phrase. The more tightly focused your article is the better your chances of receiving high rankings and getting more traffic.

The problem

Search engines don’t want to show duplicate content in their results pages. They want searches to be as targeted as possible. If you write your article based on your main keyword their is a greater chance of it being indexed by them.

How to target your best keywords

1. Create a list of your main keywords

Place yourself in your customers shoes for a few minutes and think what particular keywords they would enter in the search engines to find your web site. Keep adding to the list until you’ve exhausted all your ideas.

2. Use a keyword research tool

Open a free keyword research tool such as WordTracker or Keyword Discovery and enter each keyword from the list above. You’ll get a list of keyword results that show how
many times that word has been searched on in one month. Repeat this procedure for each keyword.

3. Select the long tail keywords

Keywords that receive the highest number of searches are generally the most popular. This makes it very difficult to rank high for these keywords. Select the keyword phrases with a low number of searches (long tail). These are less competitive so you’ll have a better chance of getting high rankings for your article.

4. Weave the targeted keyword phrase into your content

Include the keyword phrase naturally throughout your content. Don’t overdo it as it will look like spam and won’t read well for your visitors. Remember it’s more important to write your article so it appeals to your visitors than the search engines.

5. Include your keyword phrase in the title and resource box.

Place your keyword at the beginning of your article title like I’ve done for this article. Instead of writing:

“How to increase traffic by targeting your main keyword”

Write…

“Article Marketing - How to increase traffic by targeting your main keyword”

6. Include your keyword phrase in the anchor text

Anchor text are the words contained in your hyperlink. The resource box at the end of your article allows you to place anchor text in it that links back to your site. This not only directs visitors to your web site but builds valuable backlinks that help increase your rankings in the search engines

7. Include your keyword phrase in links pointing to your web site

When visiting blogs, forums or doing link exchanges be sure to include your keywords in the anchor text of your incoming links. Google ranks your web site according to the number and quality of links leading back to your site.

3 comments:

fundigestion said...

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TedyNw, Education Software Online

Fortune Park Hotels Ltd said...

A site named “All About Jazz” have surpassed around 1000 websites since 18th June 2008 to become one of the highest ranked websites in the world. The current ranking of the site is 18,892 surpassing the 19,000 mark leaving most of the jazz sites far behind with rankings of 270,000 to 765,000. As per the Alexa standards, any site that makes it to the top 100,000 is considered to be a premium site.

The Alexa toolbar can be downloaded free of cost and the rankings of various websites can be viewed whereby one can identify the credibility of a site. Alexa determines the rankings of a particular website only after classifying, sieving, anonymizing, tallying, and computing the traffic rankings of the sites depending on their usage by the millions of Alexa users and other traffic sources. However, only those websites will be listed that are visited by the Alexa users in the past 3 months. The Alexa users have visited about 11.2 million websites and the website that has the highest reach, that is, the number of unique visitors to the site on a single day and has the maximum page views, that is, request for a particular URL, is ranked as the numero uno site. However, if a same visitor visits the same site on the same day multiple times it will be considered to be a single visit.

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